Learning Outcomes CLO:04 – Part 1!

Here’s a project plan I actually followed!

My part in the main project for PMH was at first the artist for the background image before – as Elsie and I recommended – it was upgraded to 3D objects. I took this task because of my experience in creating art.

Art creation has its own unique project planning. While there is no concrete ‘making art’ plan – to the chagrin of all beginners everywhere – there are still some important steps that many successful artists follow.

The first step is gaining good references. There’s some who think that using direct reference is ‘cheating’ and those people are idiots. Here’s a good explanation as to why:

Good reference is important for a many reasons. As an artist and educator, I value good reference simply because figure drawing is hard. Yes, figure drawing is hard, and since it is hard, it’s best to choose reference and lighting scenarios that can help simplify the drawing process and smooth out the learning curve.

It’s especially important when creating art that what you make is visually cohesive with the branding and design of the client; when you want the public to trust you then consistency is key. Imagine McDonalds having a slightly different logo or menu design for every restaurant. It’d make you even more uneasy of going to Macca’s in the first place.

So first step; get reference images. I did this myself by driving down and taking pictures.

ref_img

Second step is using these to come up with a rough sketch. Not only is this the best step to rough out ideas but it’s also the best time to get feedback from the project head or from the client. This is going to be the best time to make these changes before the work heads further down the pipeline; otherwise it’ll waste precious time and resources. (This won’t stop clients from changing their minds later but at least you tried.)

So here’s my first sketch that demonstrates the idea and the brush textures used:

PMH_bg_sketch_01

This general sketch was approved by Rob and Cameron so I moved on to finalizing the sketch:

PMH_bg_sketch

Unfortunately we had to scrap this idea because of how Elsie was angling the scene which meant a loss of time. But sometimes ideas don’t work out until you try them.

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